{"id":10567,"date":"2026-03-29T01:25:01","date_gmt":"2026-03-29T01:25:01","guid":{"rendered":"https:\/\/koreanwonder.com\/?post_type=product&#038;p=10567"},"modified":"2026-05-09T11:24:11","modified_gmt":"2026-05-09T11:24:11","slug":"etude-house-my-lash-serum-9g-2026-06-07","status":"publish","type":"product","link":"https:\/\/koreanwonder.com\/en\/product\/etude-house-my-lash-serum-9g-2026-06-07\/","title":{"rendered":"Etude House My Lash Serum, 9g  (2026.06.07)"},"content":{"rendered":"<p><b>Benefits<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p>The serum helps improve the appearance of short, fragile, thin, or sparse lashes by providing essential nutrients and reducing the risk of breakage and lash loss, especially for those who frequently use mascara or get lash extensions.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b>Strengthens Lashes:<\/b> Biotin and panthenol work together to fortify lashes from the root to the tip, stimulating keratin production and improving resilience.<\/p>\n<p><b>Nourishes &amp; Hydrates: <\/b>The formula includes soothing and moisturizing ingredients such as aloe vera leaf extract, ginseng root extract, and hyaluronic acid to condition the hair follicles and the delicate skin around the eyes.<\/p>\n<p><b>Promotes Growth:<\/b> With consistent use, the serum supports the natural growth cycle of lashes, which can result in a fuller, thicker, and longer appearance over time.<\/p>\n<p><b>Gentle Formula: <\/b>The non-irritating, transparent formula is suitable for sensitive eyes and contact lens wearers, and can also be used as a brow gel.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Recommended Users<\/b><\/p>\n<p><b>Individuals with Weak or Damaged Lashes: <\/b>The serum is ideal for those experiencing lash fall, breakage, or general weakness, as it strengthens the lashes from the root with ingredients like biotin and panthenol.<\/p>\n<p><b>Regular Makeup Users: <\/b>People who frequently use mascara, curl their lashes, or apply eye makeup can benefit from the serum&#8217;s nourishing properties, which help counteract the damage caused by these routines.<\/p>\n<p><b>Those Seeking Longer and Fuller Lashes:<\/b> With consistent use, the serum helps enhance the natural growth cycle, leading to the appearance of longer, thicker, and more abundant lashes.<\/p>\n<p><b>People with Sensitive Eyes\/Skin<\/b>: The gentle, non-irritating, and lightweight gel formula is suitable for sensitive eyes and skin, and also safe for contact lens wearers.<\/p>\n<p><b>Individuals with Sparse Eyebrows:<\/b> The versatile serum can also be used as a brow gel to condition and groom eyebrows.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ingredients<\/b><\/p>\n<p><b>Biotin:<\/b> A component of many enzymes in our body. It can smooth skin and help strengthen the hair.<\/p>\n<p><b>Alo\u00eb vera: <\/b>Aloe vera has strong anti-inflammatory, soothing and moisturizing abilities.<\/p>\n<p><b>Vitamin B<\/b> specifically biotin (also known as vitamin B7), can promote eyelash growth by supporting keratin production. This protein is a vital part of the structure of all the hair on the body. Alongside promoting keratin production, biotin also helps to strengthen eyelashes and prevent breakage<\/p>\n<p>&nbsp;<\/p>\n<p><b>How to Use<\/b><\/p>\n<p>Apply the serum with the brush from the base of the lashes to the ends, like a mascara.<\/p>\n<p>The serum can be used in the evening as well as during the day.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Precautions<\/b><\/p>\n<p>Before use, perform a patch test on the back of your hand to check for possible allergic reactions. Store out of reach of children, out of direct sunlight, at room temperature. In case of contact with eyes, rinse with plenty of water. If an allergic reaction occurs, discontinue use and consult a doctor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etude House My Lash Serum is a popular K-beauty product designed to nourish, strengthen, and promote the healthy growth of eyelashes and eyebrows.<\/p>\n","protected":false},"featured_media":16941,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[1535],"product_cat":[1210,1284,1268,1256,1326,1206,1211],"product_tag":[1925,1955],"class_list":{"0":"post-10567","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-etude","7":"product_cat-discounts","8":"product_cat-eye-care","9":"product_cat-eye-serum","10":"product_cat-eyes","11":"product_cat-face-care","12":"product_cat-makeup","13":"product_cat-sale","14":"product_tag-eye-care","15":"product_tag-makeup","17":"first","18":"instock","19":"sale","20":"taxable","21":"shipping-taxable","22":"purchasable","23":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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